Local Web Builder · tier comparison
Family Donut Shop in Northgate, Seattle. Identical business, identical content, identical photographs. On the left, the Standard site we already build automatically. On the right, the Deluxe tier: a single cinematic scroll where the room gets light as the morning runs out. Both are live. Scroll either one.
Measured in headless Chromium at 1440x900 on desktop broadband, cold cache. A phone on cellular will be slower; these are build-budget figures, not a promise about any one visit.
Jump positions apply to the Deluxe frame.
Five pages, clean and fast. Everything a customer needs, nothing that moves.
One cinematic scroll. The page opens at 5 a.m. in the dark and ends in daylight with an empty case.
What you are paying for
The whole page travels from a near-black 5 a.m. kitchen to full daylight as you scroll. Nobody has to be told that this place sells out early; they feel the room get light. By the time the ground is cream, the visitor has absorbed "open five, gone by ten" without reading a bullet point.
A real overhead photo of their box is cut into sixteen cells. As you scroll, a clock runs 5:00 to 10:00 and the donuts vanish one at a time under your thumb, scattered rather than in order, until a SOLD OUT stamp lands on an empty box. One image, sixteen cells, zero extra downloads.
The signature apple fritter sits whole on screen. Scroll, and a lit seam travels across it, revealing the torn-open cross-section beneath in perfect register. It shows the one thing a photograph cannot: the inside. It is also the highest-intent moment on the page, so the call button sits right under it.
The delta
| Capability | Standard | Deluxe |
|---|---|---|
| Website, domain, hosting | Yes | Yes |
| Mobile first, real tap targets | Yes | Yes |
| Menu, gallery, reviews, hours, map | Yes | Yes |
| SEO titles, metas, sitemap | Yes | Yes |
| Changes by email or text, 5 business days | Yes | Yes |
| Monthly report | Yes | Yes |
| Scroll-linked narrative across the whole page | Not included | Yes |
| Pinned scroll sequences (3 signature moments) | Not included | Yes |
| Parallax depth planes and mask reveals | Not included | Yes |
| Live open / closed status from real hours | Not included | Yes |
| Sticky call bar at every scroll position | Not included | Yes |
| Art-directed image treatment and cropping | Not included | Yes |
| Motion QA: reduced-motion, mobile, performance budget | Not included | Yes |
| Bespoke type scale and palette per business | Not included | Yes |
Both tiers stay under a strict performance budget. The Deluxe page is heavier in craft, not in bytes: 365KB total, 4KB of JavaScript, no external libraries, and it paints its headline in under half a second.
Pricing
Pure subscription, no build fee at any tier. Website, domain and hosting always included. The annual price is 80% of the monthly price, so the longer term is always worth more committed. All prices plus WA sales tax, calculated from the client's business address.
$75/mo
6-month · $450 committed
or $60/mo on 12 months · $720
$150/mo
6-month · $900 committed
or $120/mo on 12 months · $1,440
Quoted
Above $150/mo, scoped and agreed before signing
A typical agency build of this kind runs $8,000 to $15,000 up front plus a $100 to $300
monthly retainer, which puts agency year one between $9,200 and $18,600. Year one here is
$1,440, with nothing due at signing: between 8% and 16% of the agency figure, depending on
which end of their range you land on, and no capital outlay either way.
Agency range is an estimate from regional
market rates, not a quoted competitor price. Verify against a real local quote before
using it in a pitch.
This build exists as a demo, because Family Donut is the site we already had in Standard and it makes the cleanest comparison. In the real pipeline it would be sold Standard. Deluxe pays back for discretionary, image-led businesses with a ticket over $500 or customer value over $1,500: med spas, wedding venues, boutique fitness, restaurants with a scene, custom builders, design studios. It should never be sold to emergency trades (a plumber's customer has water on the floor and wants a tappable number in two seconds), to price-shopped commodity services, or to anyone who hesitated at $75.